What is a trademark?

A trademark is a name, phrase or slogan associated with specific goods or services that are offered in the marketplace. The two principle types of marks that can be registered are:

  • Trademarks - used by their owners to identify goods, that is, physical commodities, which may be natural, manufactured, or produced, and which are sold or otherwise transported or distributed via interstate commerce.
  • Service marks - used by their owners to identify services, that is, intangible activities, which are performed by one person for the benefit of a person or persons other than himself, either for pay or otherwise.

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