What information is needed to register a trademark?

To register a trademark or service mark, the following information is needed:

  1. The applicant must determine how the mark will be depicted. A trademark registration can be done in a stylized or standard character form. A stylized mark is a mark that contains style or design elements beyond the trademark itself, like colors, fonts and graphical elements. These elements will be protected as a whole, along with the text. A standard character mark is plain text, without formatting or design. This gives broad trademark protection of the mark, but doesn’t protect any stylistic elements.
  2. The applicant must identify the classes of goods and/or services with which the mark will be associated. There are 45 International Trademark/Servicemark Classes from which to choose, and the base trademark filing fee is multiplied by the number of Classes selected.
  3. The applicant must describe the particular goods/services within each Class which be identified with the mark.
  4. For each of the identified goods/services, the registration must be based either on actual use of the mark in commerce or a bonafide intent to use the mark in connection with the goods/services at some future date.
  5. If the registration is based on actual use in commerce of the mark, the date of first use must be provided.

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