Initially it’s essential to develop a trademark strategy that fits the needs and goals of your business. Proper timing of trademark/service mark filings can be critical, because substantial costs may be involved in registering a mark too far in advance of its actual use in commerce. The pros and cons of including a logo in your trademark/service mark registration also need to be weighed. If your mark is already in use, your “common law” trademark rights must also be considered.
Mr. Germinario will work with you to develop a cost-effective trademark strategy tailored to your business plan and the characteristics of your business’ particular market. He offers you the benefit of his 30+ years of experience successfully guiding business clients through complex trademark issues.