Selecting your mark

In selecting a trademark or service mark for your business, you need to consider not only the market appeal of the mark, but also its strength and distinctiveness. Marks that are generic or descriptive will not be afforded the same protection as suggestive or fanciful marks. Moreover, before you commit substantial business resources to promoting a mark, you need some assurance that it doesn’t conflict with a mark already established by a competing business. Mr. Germinario brings his long experience to bear in helping you select a mark that will serve your business needs while providing the maximum defensible legal protection against infringement.